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portada Capitalizing on Being Woman Owned: Expert Advice for Women Who Have or Are Starting Their Own Business Including Marketing Research, Planning, Governm
Formato
Libro Físico
Autor
Editorial
Idioma
Inglés
N° páginas
224
Encuadernación
Tapa Blanda
Dimensiones
23.2 x 16.2 x 1.3 cm
Peso
0.24 kg.
ISBN
1564148904
ISBN13
9781564148902
Categorías

Capitalizing on Being Woman Owned: Expert Advice for Women Who Have or Are Starting Their Own Business Including Marketing Research, Planning, Governm

Janet W. Christy (Autor) · Career Press · Tapa Blanda

Capitalizing on Being Woman Owned: Expert Advice for Women Who Have or Are Starting Their Own Business Including Marketing Research, Planning, Governm - Christy, Janet W.

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Reseña del libro "Capitalizing on Being Woman Owned: Expert Advice for Women Who Have or Are Starting Their Own Business Including Marketing Research, Planning, Governm"

This book is a reference guide and resource tool not only for women who own businesses, but, also, for people involved in working with and buying from woman owned businesses. It provides practical information and guidance on: understanding the advantages of being woman owned; marketing to all types of government and business entities; finding real resources and using them effectively; and research and analysis tools, including web site addresses. Capitalizing on Being Woman Owned is beneficial for anyone who works with woman owned businesses, including accountants, lawyers, marketing or PR firms and advertising agencies.

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