Libro Candidate Images in Presidential Elections (Praeger Series in Political Communication) De Kenneth L. Hacker

portada Candidate Images in Presidential Elections (Praeger Series in Political Communication)

Formato

Libro Físico

Editorial

Praeger Publishers

Autor

Kenneth L. Hacker

Año

1995

Idioma

Inglés

N° páginas

224

Encuadernación

Tapa Dura

ISBN

0275947149

ISBN13

9780275947149

Categorías

Estudios de comunicación

Candidate Images in Presidential Elections (Praeger Series in Political Communication)

Kenneth L. Hacker (Autor) · Praeger Publishers · Tapa Dura

Sin Stock

Reseña del libro "Candidate Images in Presidential Elections (Praeger Series in Political Communication)"

Since Nimmo and Savage's groundbreaking work, Candidates and Their Images (1976), there has been no book dedicated solely to the examination of political candidate images. This volume adds to the development of the candidate image construct initiated by Nimmo and Savage. It provides a compendium of state-of-the-art theory and research of candidate images and image formation in the U.S. presidential elections. The contributors to this work, among the best-known in the field of political communication, describe and explain how presidential election results hinge on voter perceptions of candidates and how candidates seek to construct images that attract the most votes. The volume integrates issues of voter decision-making, media messages, campaigning, debate effects, and political advertising into the development of political communication theory. It will be a valuable resource for scholars and students of political communication.