Libro Brand Management De Pollák, Frantisek ; Markovic, Peter

Formato

Libro Físico

Editorial

Intechopen

Autor

Pollák, Frantisek ; Markovic, Peter

Idioma

Inglés

N° páginas

100

Encuadernación

Tapa Dura

Dimensiones

25.4 x 17.8 x 1.1 cm

Peso

0.46 kg.

ISBN13

9781803559995

Categorías

Marketing

Brand Management

Pollák, Frantisek ; Markovic, Peter (Autor) · Intechopen · Tapa Dura

Sin Stock

Reseña del libro "Brand Management"

Brand Management discusses several issues of marketing management within the limits of marketing communication. Chapters address such topics as Internet marketing, the transition from offline to online in the process of building brand equity, standardization versus adaptation of brand elements in international markets, and "living" the brand.