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Attitudes and Persuasion: Classic and Contemporary Approaches
Richard E Petty, John T Cacioppo (Autor)
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Routledge Chapman Hall
· Tapa Dura
Attitudes and Persuasion: Classic and Contemporary Approaches - Richard E Petty, John T Cacioppo
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Reseña del libro "Attitudes and Persuasion: Classic and Contemporary Approaches"
This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.
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