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Absolute Essentials of Strategic Marketing (Absolute Essentials of Business and Economics)
Tony Proctor (Autor)
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Routledge
· Tapa Blanda
Absolute Essentials of Strategic Marketing (Absolute Essentials of Business and Economics) - Tony Proctor
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Reseña del libro "Absolute Essentials of Strategic Marketing (Absolute Essentials of Business and Economics)"
Strategic marketing is a complex topic and this shortform textbook illuminates its fundamental elements to provide a birds-eye view of the field for students of marketing strategy. This book is valuable reading for marketing students around the world.
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