Uncovering the psychological and sociological reasons for the gender gap in American politics, this fascinating volume explores how such factors influence women and lead to their political beliefs and behaviors. * Provides readers with an in-depth explanation for the gender gap in American politics while also addressing key differences between women voters * Explores such intriguing topics as whether women prefer female or male candidates * Utilizes original, empirical research and theory on group identification to explain specific political beliefs and behaviors * Couples academic theory with clear, accessible examples and explanations * Draws from numerous disciplines, including political science, communication studies, sociology, and psychology * Offers advice for candidates looking to engage and persuade women