With 800 million users worldwide, LinkedIn is a powerhouse platform for businesses wanting to build an effective pipeline of leads, clients, and sales. Standing out from the rest of the LinkedIn crowd is a must - and one of the best ways of doing this is to have a truly exceptional profile. The LinkedIn Playbook is the step-by-step guide to planning, optimising and leveraging your LinkedIn profile. Learn how to use LinkedIn's unique features to attract and connect with more of your ideal clients, and discover the processes you can use to engage, connect and convert more leads into sales. Fully updated for 2022, The LinkedIn Playbook is the secret the business community has been looking for. LinkedIn can be your functional and effective lead generation tool that, once put in place, can serve you for years to come. INSIDE YOU WILL DISCOVER: The power of social serving versus social sellingThe importance of creating prominence and positioning yourself as the known and trusted authority in your industryHow to optimise your LinkedIn profile to attract and speak to your ideal clientsHow and when to engage and connect with prospects using LinkedIn's unique featuresEffective ways of moving conversations forward and converting sales