Each year over 7,000,000 visitors come to Branson, Missouri. The town is home to over 100 shows and attractions ranging from country to pop, big band to magic. This book takes a look at a cross section of people who make Branson's entertainment community unique, from its pioneer entertainers to the superstars who've made the town their home to the performers who delight visitors day and night in theaters, restaurants and theme parks. It tells the story of a fruit truck driver who turned a vacant piece of land into a multi-million dollar entertainment mecca, a truck stop waitress from South Dakota who found the perfect place to wait tables while pursuing a singing and recording career, a country music superstar who tried to avoid Branson but eventually opened his own theater on the city's 76 Country Boulevard and others who have helped make the music show capital unique in all the world. Their stories are seen through the eyes of a veteran broadcaster who has spent thousands of hours over three decades interviewing hundreds of artists, business leaders and fans. His unique insights give an intimate account of the lives of these fascinating personalities.