Management Mistakes and Successes

Robert F. Hartley · John Wiley & Sons Inc

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Hartley’s casebook is rich in content with easy to read casestudies that are well suited for business professionals.They’ll learn every key aspect of management, fromperformance and crisises; to mergers and acquisitions. The tenthedition presents more new case studies to illustrate managementconcepts. These include Google’s entrepreneurial strategy,Procter and Gamble, Starbucks, and more. Recent business failuresand successes are also examined in a way that offers practicalinsights and strategic principles. By focusing on the mistakes andsuccesses, this book helps business professionals learn how tobecome great business leaders.

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