the rapidly changing nature of the economic environment and the regulatory response to the scandals of the early part of the new century require a new look at traditional investor relations practices. new law and regulatory controls, new techniques of communication, globalization, the massive failure of the dot coms, and the reemergence of basic financial and security market principles that had been foolishly overridden in the 1990s all require a reevaluation of traditional investor relations techniques. competing for capital addresses all of these issues.