This beautiful book celebrates the 11th (or 12th) anniversary of McSweeney's through the lens of their award-winning art and design work. Created and designed by the McSweeney's folks themselves, it embodies the innovative and playful art and design aesthetic (and wit) that have made their books, literary journals, DVD quarterly ("Wholphin"), magazine (the "Believer"), web site (McSweeney's Internet Tendency) and pirate-, superhero-, and spy-themed tutoring centers (826 National) beloved by fans. The book visually showcases their publications and creations and tells the quirky/brainy/semi-accidental inside story of their creation, through hundreds of photos and illustrations, and interviews with the staff and writers and artists such as Rick Moody, Sarah Vowell, John Hodgeman, Lawrence Weschler, Michael Chabon, Chris Ware, Ben Katchor, Charles Burns, and many more.